It is clear that cybersecurity is high on the agenda for businesses of all sizes ranging from small-to-medium enterprises (SMEs) to multinational corporates and government establishments. In recent years, we have seen exponential growth in cyberattacks across a range of verticals covering finance, government, and utilities, to name a few. On the one hand, this has resulted in healthy revenue growth in the cybersecurity segment, with stock valuations and revenues on the rise alongside advances in technology.

However, vendor success has its own dilemma in cybersecurity, as CIOs proactively continue to prepare their businesses in the modern era by embracing technology and digitalization, transforming the way their organizations rework their business models and create new services in innovative ways. This has resulted in CISOs continuing to be challenged in implementing effective cybersecurity strategies addressing wider risks within the business.

Current cybersecurity vendor focus

Trends regarding enterprise cyber threats will continue to drive enterprises and cybersecurity providers in the next two years to implement what GlobalData defines as ‘pervasive security,’ providing secure access everywhere with greater trust, covering applications, cloud to legacy environments, and to the point of user device, whatever and wherever that might be.

From a technology perspective, 2022/2023 will continue to bring new product announcements, i.e., solutions that enable enterprises to move up the value chain in monitoring the security posture across the enterprise, and M&A activity. Increased data breaches will also continue to challenge enterprises in both B2B and B2C settings and accelerate the implementation of compliance and privacy frameworks that have started becoming mandatory through government legislation like the EU’s General Data Protection Regulation (GDPR).

Considerations for success for both vendors and CISO

From a supplier perspective, there are a number of strategic options for cybersecurity vendors to consider to realign their efforts in the future. These entail better alignment of portfolio, and more importantly sales and marketing effort to desired enterprise business outcomes. It also means creating zero trust across the enterprise (improving overall trust), having greater role directly and indirectly at client executive/board level. Larger providers with strong professional service capabilities will also need to provide thought leadership relative to cybersecurity around operational enablement, e.g., defined technology roadmaps with simplification and consolidation with justified ROIs, and resource transition and centralization etc.

However, from all of this, one key prerequisite that will be required by vendors as they move forward in 2022 and beyond is better alignment of their value proposition in addressing and reducing future enterprise risk, of which some will not be directly linked to current security risk frameworks like the NIST framework.  

From a CISO perspective, as enterprise digital transformation accelerates in parallel to cyber threats, in the next two years the practicality of decisions around cybersecurity and networks will be challenging for enterprises. In particular, there will be greater involvement of the enterprise senior executive team (including the board) in relation to security and how security measures translate to positive business outcomes, positive revenue, and overall limit enterprise risks.

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By GlobalData

Therefore, CISO strategies should utilize the foundations of business benefits gained and risk reduction. Lastly, there will need to be greater focus in centralizing teams with security, and highlight to vendors the need for simplification, unification, and standardization when it comes to cybersecurity, and solving “real life” practical technological issues, not just within the enterprise but across the supply chain and regional offices.