Apple. has been granted a patent for technology that tracks product purchase status and delivers tailored pre- and post-purchase experiences. The system enhances customer engagement while ensuring privacy, allowing devices to request and display relevant product information based on unique identifiers and user purchase history. GlobalData’s report on Apple gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Apple, Gesture-based recognition systems was a key innovation area identified from patents. Apple's grant share as of July 2024 was 65%. Grant share is based on the ratio of number of grants to total number of patents.
Enhanced product engagement and purchase tracking technology
The patent US12073413B2 outlines a non-transitory computer-readable medium designed to enhance product engagement opportunities for customers while ensuring their privacy. The system allows a client device to request a product experience from a server-based product experience service, which communicates with a product database that tracks purchase statuses without linking to user account information. Upon receiving a pre-purchase product experience that includes compatible product identifiers, the client device can check a separate user account database to see if the user has previously purchased any compatible products. If a match is found, the system displays the pre-purchase experience alongside the previously purchased product, thereby facilitating a personalized shopping experience.
Additionally, the patent details methods for retrieving user-specific information, such as allergy risks or sizing details, from the user account database, which can be stored locally or on a server. The system is designed to maintain user privacy by ensuring that the product experience service does not associate unique product identifiers with user account data. Furthermore, the patent includes provisions for post-purchase experiences, such as virtual reality interactions, and allows for updates to the purchase status without revealing user account details. Overall, the technology aims to create a seamless and privacy-conscious shopping experience by integrating product engagement with user history while safeguarding personal information.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
