Nippon Telegraph and Telephone had 27 patents in ecommerce during Q2 2024. The patents filed by Nippon Telegraph and Telephone Corp in Q2 2024 focus on delivery control devices for augmented reality display terminals and servers with machine learning capabilities. The delivery control device generates recognition indexes for notification spaces, displays them, and transmits corresponding content to the AR display terminal. The server includes a model generator that uses machine learning to predict user selection of link images based on user attributes and content, determining images associated with link images presented to target users. GlobalData’s report on Nippon Telegraph and Telephone gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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Nippon Telegraph and Telephone had no grants in ecommerce as a theme in Q2 2024.
Recent Patents
Application: Augmented reality announcement information delivery system, and its delivery control apparatus, method, and program (Patent ID: US20240135652A1)
The patent filed by Nippon Telegraph and Telephone Corp describes a delivery control device and an augmented reality display terminal system for generating recognition indexes on a notification space basis to display notification content in augmented reality. The delivery control device stores image characteristics extracted from content as recognition indexes and selects notification spaces viewable on the augmented reality display terminal based on user and notification space positions. The augmented reality display terminal then extracts recognition indexes from real-life video images and superposes notification content in the corresponding position to generate augmented reality notification video images.
The system includes a delivery control device with a determination unit to assess the location of the augmented reality display terminal in relation to the notification space, and a transmission unit to send delivery information to the display terminal. The display terminal acquires real-world video images, extracts recognition indexes, and displays notification content accordingly. The delivery control device can also collect and update notification space positions, select notification content based on user and space characteristics, manage multiple display terminals, calculate delivery fees based on user interactions, update recognition indexes periodically, and transmit index information to update displayed recognition indexes. Additionally, the patent includes a method for implementing the augmented reality notification information delivery system and a program for the delivery control device processor to execute the described processes.
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