Trade Desk has been granted a patent for systems and methods for generating a communication associated with an optimization code. The method involves receiving data from a computing device user, generating confirmation codes based on the received data, storing the confirmation codes in a database, generating raw and comparative indexes, generating locus data, generating an optimization code based on the locus data, determining a parameter for the communication based on the optimization code, and generating the communication based on the parameter. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of September 2023 was 67%. Grant share is based on the ratio of number of grants to total number of patents.
Generating a communication based on an optimization code

A recently granted patent (Publication Number: US11714854B2) describes a method and system for determining parameters for communication based on an optimization code. The method involves receiving data associated with a user's computing device, including traits and associated second data. Confirmation codes are generated based on comparisons of the user's data with third, fourth, and fifth data. These confirmation codes include a verification code, a consistency code, and an activity code. The codes are stored in a database.
The system then retrieves at least one confirmation code from the database and generates raw and comparative indexes based on the code. Locus data is generated from the comparative index, and an optimization code is generated based on the locus data. The optimization code is used to determine parameters for communication, such as frequency, number, content, or recipient. Finally, the system generates the communication based on the determined parameters.
The patent also includes additional claims, such as the generation of verification, consistency, and activity codes based on comparisons of the user's data with third, fourth, and fifth data respectively. The fourth data may include contaminated data, random user-generated data, or model data. The fifth data may include comparative activity of computing device users associated with the user's traits or the second traits, the percentage of unique computing device users associated with these traits, or the recentness of information associated with these traits.
The system described in the patent includes a server with memory and a processing device. The server receives the user's data, generates confirmation codes, stores them in a database, retrieves them when needed, and performs the operations necessary to generate raw and comparative indexes, locus data, optimization codes, and ultimately the communication based on the determined parameters.
In summary, the granted patent outlines a method and system for determining communication parameters based on an optimization code. By comparing user data with various types of data, confirmation codes are generated and used to generate indexes, locus data, and optimization codes. These codes are then used to determine the parameters for communication and generate the communication itself.
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