X, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s X Partner Ecosystem Profile, the data and analytics, business process applications, and cloud computing categories account for 89.3% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
X Corp (X), formerly Twitter Inc and a subsidiary of X Holdings I Inc, is a social networking platform for people to create and share ideas. The company, through the platform, provides public self-expression and conversation. Twitter’s promoted products include promoted ads that allow advertisers to target audience based on Twitter users’ interest graphs; follower ads that assist advertisers to grow a community of users interested in their business, products or services; and twitter takeover, which appears at top of the list of trending topics for an entire day in a particular country. The company’s business operations span across North America, Asia-Pacific, Oceania, Europe, and Africa. X is headquartered in San Francisco, California, the US.
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As depicted in the chart above, X's partner engagements are focused on serving clients across North America, which accounted for 58.3% of their overall partner engagements, followed by Asia-Pacific with a share of 22.9%, according to GlobalData's report.
Financial markets, communications/service provider, and food service emerged as the top three industry verticals, that X is focusing on serving via its partners. These verticals together contributed 31.6% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution with a share of 12%.
The table below covers prominent partners of X based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of X 's partners belong to the "Solution Partner (Implementation / Deployment)" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- ZTE
- Inseego
- Macquarie Telecom Group
- Telstra
- Comcast oration
- Swisscom
- Nokia
- Daisy Communications
- Ericsson
- Vodafone Idea Ltd
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
