Electronic Arts has been granted a patent for a system and method that provides live gameplay updates for video games. The system receives a modification for a video game, determines a target group for deploying the modification, and deploys the modification to the target group. It then receives gameplay data from the target group and analyzes it to determine whether to deploy the same modification to other instances of the video game. GlobalData’s report on Electronic Arts gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Electronic Arts, Location-based parallel gaming was a key innovation area identified from patents. Electronic Arts's grant share as of September 2023 was 72%. Grant share is based on the ratio of number of grants to total number of patents.
Live gameplay updates for videogames based on analysis of gameplay data
A recently granted patent (Publication Number: US11752434B2) describes a method and system for modifying and deploying changes to a video game. The method involves receiving a modification for a video game that affects a gameplay aspect during execution. The system then determines a target group for deploying the modification, which includes one or more live instances of the video game. The modification can be deployed as a dynamically loadable binary or a properties file.
Once the modification is deployed to the target group, the system receives gameplay data associated with the modified gameplay aspect from the target group. This gameplay data is then analyzed to determine whether to deploy the same modification to other live instances of the video game that are not part of the target group. If the analysis shows an increase in gameplay engagement, the system deploys the same modification to the additional live instances.
The patent also includes various additional features and options. For example, the target group can be determined through manual selection or based on player skill levels associated with the live instances of the video game. The modification can involve changing a skill attribute value or altering the cartography of the video game. The analysis of the received gameplay data can include analyzing gameplay engagement metrics.
The system described in the patent includes one or more processors and computer-readable media storing computer-executable instructions. These instructions cause the processors to perform the operations outlined in the method.
Overall, this patent provides a method and system for efficiently modifying and deploying changes to a video game based on gameplay data analysis. By targeting specific groups of players and analyzing their engagement, developers can make informed decisions about deploying modifications to enhance the gaming experience.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
