NVIDIA had one patents in ecommerce during Q4 2023. NVIDIA Corp’s patent filed in Q4 2023 involves tracking a user’s gaze direction to determine points of interest (POIs) while driving. The system syncs the user’s gaze with perception data of the vehicle to identify POIs stored in a waypoint catalog, providing information such as advertiser details, images, and website links for each POI passed by the vehicle. GlobalData’s report on NVIDIA gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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NVIDIA grant share with ecommerce as a theme is 0% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
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Application: Automatic graphical content recognition for vehicle applications (Patent ID: US20230341235A1)
The patent filed by NVIDIA Corp. describes a system and method for tracking a user's gaze direction in a vehicle and syncing it with perception data to determine Points of Interest (POIs) that the user is interested in. By accessing a map with stored waypoints, the system can identify POIs as the vehicle passes them, storing relevant information such as advertiser details, images, and website links for user access. The technology involves computing the vehicle's location within a map, determining virtual projections of a user's field of view intersecting with features in the environment, and storing content items associated with these features.
The claims outline methods for determining the virtual projection based on user inputs like gaze direction, gestures, and head movements, as well as analyzing sensor data to identify POIs. The system includes processing units to identify overlaps between the virtual projection and features, store content items, and determine storage criteria based on factors like overlap amount and user actions. The processor is designed to store data associated with content items based on the vehicle's location, virtual projections overlapping with features, and user interactions, particularly in external environments. Overall, the patent focuses on a sophisticated system for enhancing user engagement with POIs based on gaze tracking and perception data in a vehicle environment.
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