Outreach‘s patent involves methods and systems for automated email communication management between users and prospects. The system detects, classifies, and responds to inbound emails from prospects, adjusting the communication sequence accordingly. This innovation streamlines Outreach efforts and enhances user engagement. GlobalData’s report on Outreach gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Outreach, Location-based IM was a key innovation area identified from patents. Outreach's grant share as of February 2024 was 35%. Grant share is based on the ratio of number of grants to total number of patents.
Automated email communication management system
A recently granted patent (Publication Number: US11929974B2) discloses a computer-readable medium with instructions for automatically managing email communication between a user and a known prospect. The system is designed to detect emails received in the user's inbox, extract metadata from the email header, match this metadata with information in a database related to the known prospect, and classify the email using a machine learning model. Based on this classification, the system then generates a next message in a sequence, tailored to the updated activity selected from a range of candidate activities.
Furthermore, the patent details a method and system for email communication management, where the classification of emails is determined based on the content, such as keywords or prefixes extracted from the email. The system can identify specific classifications like out-of-office or bounce, based on sender email addresses or content analysis. Additionally, the system schedules the transmission of the next message in the sequence based on predetermined workflows, ensuring timely and relevant responses to emails from known prospects. This innovative approach streamlines email communication processes, enhancing user engagement and efficiency in managing interactions with prospects.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
