Bank’s in the UK and around the world are both trying to attract new customers and hold on to their existing ones.
Retaining customers is often the easier of the two as moving bank is generally seen as not especially worth the hassle — and it seems that if you like your overdraft you’re even more likely to stick around.
This chart, using data from a recent GlobalData survey, shows the stickiest current account features — the features on customer’s accounts who are less likely to switch to another bank.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData