Meta has announced it will be getting rid of its “Facebook News” feature on its social media app in the UK, France and Germany. The news comes follows the tech giant butting heads with global lawmakers to share a higher percentage of revenue with news publishers.
According to Meta, users of Facebook will still be able to view links to news articles – but the application will no longer host a dedicated page for publishers.
“News makes up less than 3% of what people around the world see in their Facebook feed, so news discovery is a small part of the Facebook experience for the vast majority of people,” a Meta spokesperson wrote on its website.
Adding: “We know that people don’t come to Facebook for news and political content – they come to connect with people and discover new opportunities, passions and interests.”
Meta ranked the fifth highest recruiter for social media jobs in Europe over the past three months, according to research company GlobalData.
The California-based tech giant posted 85 active job postings from 1 June 2023 to 1 September 2023.
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Experian Information Solutions, a US-based credit reporting and marketing service, topped the European job postings with 204.
Meta recently blocked news access on Facebook and Instagram for all of its Canadian users, after the government introduced a new bill which required social media companies to pay a share to the news publishers.
Google followed suit, on 29 June, with plans to remove Canadian news from search results in Canada once the law comes into effect.
The company said the removal of its news feed “is part of an ongoing effort to better align our investments to our products and services people value the most.”
Mark Zuckerberg’s company has gradually been switching its focus away from news media over the past few years, instead focusing on pursuing virtual reality and short-form video content.
In a market that is currently being dominated by TikTok, Meta introduced Reels, its answer to the short-form video scrolling loop of the popular ByteDance-owned app.
Our signals coverage is powered by GlobalData’s Thematic Engine, which tags millions of data items across six alternative datasets — patents, jobs, deals, company filings, social media mentions and news — to themes, sectors and companies. These signals enhance our predictive capabilities, helping us to identify the most disruptive threats across each of the sectors we cover and the companies best placed to succeed.