Sitecore Corp has been granted a patent for a system that enables the generation and delivery of digital content in a headless content management system. The system includes a layout engine that allows business users to compose layouts with components, each associated with marketing content, and delivers the content to different client applications for rendering. GlobalData’s report on Sitecore Corp gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Sitecore Corp, Dynamic premium pricing was a key innovation area identified from patents. Sitecore Corp's grant share as of January 2024 was 63%. Grant share is based on the ratio of number of grants to total number of patents.
Generating and delivering digital content in headless content management system
A computer-implemented system for generating digital content has been granted a patent (Publication Number: US11880870B2). The system comprises a computer with developer code that defines zones and controls the schema of components, a layout engine that exposes a visual editing interface to a business user, and a marketing content database. The layout engine allows the business user to compose layouts with components without developer intervention, associating marketing content with components. The system can deliver components and associated marketing content to client applications for rendering to consumers in specific hosting environments.
Furthermore, the system includes features such as a layout database for storing layouts, variances for personalizing components, measurement of variance effectiveness, and contextual personalization based on consumer behavior data. The system can vary layouts based on user input, client applications, language, or geographic region. It also allows for security context establishment, asynchronous delivery of personalized components, and recording consumer behavior data for personalized responses. The system's method involves defining zones, controlling component types, accepting user input for layout composition, associating marketing content, and delivering components to client applications for rendering in specific hosting environments. The method also includes storing layouts, adding variances for personalization, measuring variance effectiveness, and contextual personalization based on consumer behavior data. Additionally, the method allows for security context establishment, asynchronous delivery of personalized components, and recording consumer behavior data for personalized responses.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
