Sprinklr‘s patented processing system automatically curates social media content for digital signs in real-time, based on continually ingested data and user-defined rules. The system generates sequences of display elements, adjusting content as trends emerge. Operators can manually adjust content using a user interface, saving time and effort while tapping into consumer trends. GlobalData’s report on Sprinklr gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Sprinklr, Personalized content delivery was a key innovation area identified from patents. Sprinklr's grant share as of January 2024 was 60%. Grant share is based on the ratio of number of grants to total number of patents.
Automated system for curating social media content for digital signs
A recently granted patent (Publication Number: US11861539B2) describes an innovative apparatus that utilizes a software system to continuously ingest social media content from various social networks and curate this content for display on digital signs. The software system employs a chain of data processors to generate sequences of individual display elements for the digital signs, with content changing dynamically based on emerging trends in the social media landscape. Additionally, the system includes a user interface that allows operators to view real-time metric data related to the ingested social media and manually adjust the content production process using an array of control elements. The apparatus is designed to automatically generate display sequences even in the absence of manual adjustments, ensuring a seamless and responsive content curation process.
Furthermore, the patent details various rules and functionalities integrated into the software system, such as identifying subjects, sentiment values, and creative images based on additional metrics derived from the ingested social media. The rules also encompass conditions for displaying creative images, time periods for content display, demographic filters, and promotional data integration. The system can detect characteristics of subjects with high metrics, display relevant creative images accordingly, and even identify and display user posts associated with selected subjects on the digital signs. Moreover, the software system allows for the exclusion or inclusion of specific layers of creative images based on segmentation data, cycling through popular subsets of images, and displaying promotional data alongside creative content. Overall, the patented apparatus offers a sophisticated and dynamic approach to content curation for digital signage, leveraging social media trends and user engagement metrics to deliver engaging and relevant visual displays.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
