T-Mobile US is promoting its travel and roaming perks by becoming a purveyor of high-tech luggage, which elevates its profile among frequent travellers and turns them into brand ambassadors.
T-Mobile US joined with Samsara Luggage to create Un-carrier On, a limited-edition smart carry-on suitcase in the operator’s bright magenta branding colour. Preorders are being accepted online for the luggage, which sells for $325 plus tax with free shipping, while supplies last. Orders are expected to ship in late November 2022.
Un-carrier On includes a unique bundle of features that support on-the-go connectivity, device charging, productivity, and entertainment. T-Mobile claims Un-carrier On is “the only carry-on suitcase on the market with wireless charging.” The suitcase also has a removable battery pack with USB-C charging, which requires FCC approval before the bag can be shipped to customers, leading T-Mobile and Samsara to begin the marketing process by accepting preorders rather than orders.
Additionally, Un-carrier On is equipped with Samsara’s Tag Smart technology, which is compatible with Apple AirTag, to track the suitcase using a Bluetooth signal. The Find My app for Apple iPhone maps the suitcase’s location. For productivity or entertainment, the luggage offers a flat-top work surface suitable for working on a laptop or streaming video content. Finally, travelers can keep items organized with the included eight-bag packing set.
Roaming is a competitive differentiator
Un-carrier On represents innovative marketing both for broader reinforcement of the T-Mobile brand but also specifically of its mobile roaming profile, a crucial differentiator for US carriers aiming to attract and retain travelers who are often high-value customers. The practical high-tech luggage has a promotional link to a core T-Mobile product, which is the operator’s Coverage Beyond package of value-added services introduced in June 2022.
Coverage Beyond offers numerous perks, including rewarding customers on T-Mobile’s Magenta MAX and Business Unlimited Ultimate plans with free Wi-Fi on every flight they take on major US airlines plus 5 GB per month of free high-speed cellular data in more than 215 countries and destinations (customers already received free texting in those locations). Among other program benefits, customers on T-Mobile Magenta, Magenta MAX, and eligible small business plans get a free year of American Automobile Association (AAA) membership. The operator also offers exclusive deals on travel to its customers booking on T-MobileTravel.com, a program provided in partnership with Rocket Travel.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBuilding T-Mobile brand ambassador corps
Coverage Beyond is designed in part to entice frequent travelers to sign up for pricier mobile plans, and, in turn, help boost T-Mobile’s average revenue per user (ARPU), average revenue per account (ARPA), and overall service revenues. Unveiling Un-carrier On in time for end-of-year holiday travels gives T-Mobile an opportunity to raise more awareness of Coverage Beyond in tandem with marketing of the suitcase.
Additionally, once they have their bright magenta Un-carrier On, a traveller will literally become a T-Mobile brand advocate who is advertising its corporate colour whenever they travel. T-Mobile’s luggage partner Samsara is also gaining high-profile brand recognition through Un-carrier On, which highlights its approach to functional travel tech.
Related Company Profiles
Apple Inc
Samsara Inc.