There are now more than 4bn people using the internet, well over half of the world’s population.

And not only are there more people using the internet, they are spending more time online too. The average user now spends around six hours each day online, which amounts to a collective 1bn years online in 2018.

This is according to Digital in 2018, a report published today by social media management tool Hootsuite and the global media agency, We Are Social.

Simon Kemp, global consultant at We Are Social, said 2018 will bring important changes in digital.

“Audio-visual content will take priority over text – especially in social media and messaging apps – while voice commands and cameras will replace keyboards as our primary means of input.

“Social relationships and online communities will evolve to accommodate these new ways for people to interact with each other. This will result in rich new experiences for all of us, but businesses need to start preparing for these changes today.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Here are eight interesting statistics revealed in the Digital In 2018 report.

What we know about the internet in 2018, from Digital in 2018

1. Mobile device usage is on the up

Mobile is the major way people are getting online. According to the report, more than 200m report got their first mobile device in 2018.

As a result, now two-thirds of the world’s 6.7bn people now have a mobile phone.

2. Mobile remains the most popular way to the internet

Last year, mobile phones were crowned as the most popular way to get online. In 2017, it held 48 percent of the share of web traffic by device. This year, this has risen to 52 percent

Laptops and desktops continue to fall for web traffic, decreasing by three percent to 43. It’s worse for tablets, which saw a 14 percent decline with only a four percent share of web traffic in 2018.

3. More mobile means more social media

More than 2bn people around the world are using social media each month now. Last year, an extra 360m people began using social media through their mobile.

4. Eastern Asia has the most internet users

Eastern Asia, which includes mainland China, Japan and Korea, has the most internet users in terms of region. A total of 947bn people in Eastern Asia are online, with Southern Asia following behind with 673 people.

5. Singapore has the fastest internet

As well as who is getting online and how, the report also looked at who has the fastest fixed internet speed. Singapore came top, with an average speed of 161.2 Mbps. This was closely followed by Iceland, with 145.6 MBPS.

At the bottom of the list, Algeria had the slowest internet, with an average speed of 3.5 Mbps.

6. The Netherlands has the fastest mobile internet connection

However, Singapore isn’t always top for internet speeds. In terms of mobile internet, it just missed out to the Netherlands which has an average mobile internet connection of 53.2 Mbps. Singapore record 54.0 Mbps instead.

7. What is the top Google search query?

Facebook remains top of the Google search queries in 2017, however, it did see a 24 percent decline in volume compared to 2016.

YouTube comes second, with Google coming third.

8. Nigeria is the most digitally optimistic nation

In the Google Consumer Barometer, published this month, countries were asked whether they believe new technologies offer more opportunities than risks. Following those results, it appears Nigeria is the most digitally optimistic nation, with 80 percent saying yes.

In comparison, Germany is the most digitally negative nation, with only 37 percent saying they thought new technologies offered more opportunities than risks.