The value of the Indian online commerce has increased in the last five years to reach $18.4bn in 2015, but are prime minister Narendra Modi’s plans working?

The value of online commerce sales per capita was $4.80 in 2010, climbing to $11.90 in 2014 and $14.70 in 2015, according to GlobalData.

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The largest year-on-year growth from the period was 45 percent in 2012, followed by 25 percent in 2011 and 24 percent in 2015.

Modi’s Digital India campaign is slowing.

Source: GlobalData’s Online Consumer Payments Analytics report

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