In recent months, AT&T and Verizon have launched business services leveraging 5G Fixed Wireless Access (FWA), that complement consumer versions introduced in 2019 or 2020 for home broadband usage. It is worth examining where these services fit in to the rest of their already crowded business portfolios, how they are positioned, and what potential pitfalls and competitive threats may lie ahead.
AT&T 5G FWA
AT&T launched 5G FWA for businesses in March 2021, described as the “First Nationwide Business-Focused Broadband Network”. Customers can choose from Sierra Wireless or Ericsson/Cradlepoint routers, and can pay for either 50 or 100 Mbps speeds (on low-band 5G, as AT&T’s mmWave service is still limited).
The operator positions these services as fiber alternatives, where fiber may be unavailable, or hints that there may also be cases where customers may appreciate the speeds, flexibility and easier provisioning of 5G. It notes that it has 2.5 million business locations already served by fiber or wireless broadband (as LTE has been offered for two years), and that the new 5G service offers equal control and security to fiber through closed, dedicated tunnels to the mobile network that are not accessible by other devices.
It is described as ideal for companies that have many distributed sites (such as large retailers), and along with fiber, these customers can count on AT&T for nation-wide coverage. AT&T usage examples include: POS solutions for retailers, pop-up stores, and backup, with prioritization noted as an option. AT&T has further launched an expanded portfolio with Cradlepoint that combines AT&T’s broadband network, data plans and management with Cradlepoint’s 5G adapters, routers, and wireless WAN lifecycle management platform.
New vertical opportunities are noted by the partners; Cradlepoint offers a 5G mobile router for in-vehicle networks, and adapters that can integrate with AT&T’s SD-WAN service to position 5G as a primary connectivity option.
Verizon offers three business speeds
In April 2021, Verizon launched 5G Fixed Wireless for business customers in 24 cities, leveraging its high-speed mmWave network (5G Ultra Wideband). Verizon offers three business speed tiers including 100, 200 and 400 Mbps, at $69, $99, and $199 per month respectively, and a 10-year price lock-in until 2031. It positions its service as a cable alternative, and also notes that it already has an LTE service that can be used in places where 5G is not yet available. The operator includes professional installation services.
Verizon has disclosed that it is already offering 5G FWA at some Walgreens locations as part of a deal with Walgreens Boot Alliance. In addition to this new service (and LTE based wireless broadband), Verizon also offers business customers Fios (its fiber-optic broadband internet service), as well as Dedicated Internet Access services with wireless back-up.
T-Mobile Work From Anywhere
Even T-Mobile has entered the fray with its WFX (Work From Anywhere) service introduced in March, 2021.WFX includes three solutions: Enterprise unlimited 5G plans, Collaboration Tools, and Home Office Internet. Home Office Internet is positioned as a low-touch solution, as 4G/5G routers ship directly to employees and self-install, with pre-configured content filtering. Unlike AT&T and Verizon, this is sold to businesses for employees’ home use and does not extend to business locations.
However a recent alliance with Lumen suggests future joint offerings that leverage T-Mobile’s 5G network and Lumen’s fiber assets.
FWA issues need to be addressed
So while it makes sense to extend 5G FWA to the business community (and in fact that may be where the largest long-term opportunity lies), there remain a number of questions. A key message from these launches is that 5G finally allows wireless connectivity to be considered a valid, reliable primary connection, not just a back-up option.
It’s also clear that US operators are hedging their bets by positioning 5G FWA as a way to offer nationwide business connectivity when it’s used along with existing (or partners’) fibre assets. But they should address the following issues.
- Cannibalization: Do the new 5G FWA services cannibalize fibre and other broadband services already offered by the operator (e.g. Fios, fiber, and 4G LTE broadband)?
- Coverage and Availability: 5G coverage is still not nationwide and the services requires a 5G-specific device. mmWave signals are still few and far between, and none of the three operators seems likely to extend the technology nationwide even though it currently offers the best performance.
- Positioning: What is the FWA opportunity for home Internet for work-at-home solutions vs. connectivity for business sites? Is the service pitched as primarily rural or urban? Is it most attractive to SMBs or large enterprises?
Future competitors: It seems likely that there will be even more competitors in the mix, including:
• Cable operators which have the most to lose, and will strike back via alliances or CBRS-based services.
• Further deals between Lumen and T-Mobile for FWA/fibre business services.
• Diverse CBRS spectrum holders that are likely to offer FWA to businesses.
• Wireline operators that may use CBRS/C-Band spectrum to compete (or possibly ally with) mobile operators.
• SIs/Vendors (e.g. Nokia) that may sell 4G/5G FWA solutions directly to businesses.
All of these issues will play out over this year and next, as 5G networks grow and mature, customer references are disclosed, and we investigate what traction the new services bring to the operators.