Trade Desk has filed a patent for systems and methods to generate and query an index for targeted communications. The method involves receiving candidate identifiers, rates of targeted communication, and traits associated with the candidates. A candidate index is generated based on the traits, and a query is received for desired candidate traits. The dimensions of the index are intersected to determine if candidates meet the desired traits, and a result set is generated. Candidates are then removed or selected from the result set based on their rate of targeted communication transmission. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Trade Desk, social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of September 2023 was 67%. Grant share is based on the ratio of number of grants to total number of patents.
Generating and querying an index for targeted communications
A recently filed patent (Publication Number: US20230276383A1) describes a method for eliminating or selecting candidate targeted communications. The method involves using computing device processors to determine various factors associated with targeted communications and recipients, and then generating a candidate index based on these factors. The candidate index includes dimensions and traits associated with different targeted communications.
The method further involves generating sets of indicators based on desired candidate traits and determining a result set through computations based on these sets. The result set includes an indicator associated with a candidate targeted communication. Based on the rate of targeted communication transmission, the method either eliminates the candidate targeted communication from the result set or selects it for further processing.
The patent also describes additional features, such as the inclusion of multiple traits and indicators in the sets, the use of non-binary or binary indicators, and the inclusion of candidate identifiers in the candidate index. The method may also involve transmitting the selected candidate targeted communication to a user device for display.
The patent application includes multiple claims that further specify the method, including the inclusion of always-matching candidate targeted communications in the sets and the use of a sixth indicator to indicate the presence of desired candidate traits.
Overall, this patent application describes a method for efficiently eliminating or selecting candidate targeted communications based on various factors and traits associated with the communications and recipients. The method utilizes computing device processors to perform computations and generate result sets, allowing for more effective and targeted communication strategies.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
