Trade Desk has patented a method for determining target allocation parameters for initiating targeted communications in complex computing networks. The method involves receiving desired allocations, analyzing available allocations, and generating parameters for communication with specific devices. This innovation aims to optimize communication strategies in dynamic network environments. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of February 2024 was 62%. Grant share is based on the ratio of number of grants to total number of patents.
Determining target allocation parameters for targeted communications in networks
A recently granted patent (Publication Number: US11915052B2) outlines a method for determining target allocation parameters to initiate targeted communications in complex computing networks. The method involves establishing network communication channels with multiple computing devices, receiving data associated with execution events, generating allocation information for specific periods, and determining target allocation parameters based on available allocations and desired allocations. The data associated with execution events includes various operations such as data transfers, processing operations, resource allocations, and targeted communications. The method also includes storing and retrieving allocation data in databases or memories, as well as transmitting allocation information to other computing devices, including streaming platforms.
Furthermore, the patent describes a computing system and a non-transitory computer-readable medium that execute the method for determining target allocation parameters. The computing system includes memory with instructions for performing operations related to establishing communication channels, receiving desired allocations, generating allocation data, and determining target allocation parameters. The instructions also cover storing and retrieving allocation data, as well as transmitting allocation information to other computing devices. The non-transitory computer-readable medium contains code configured to carry out the method steps, including determining remaining available allocations and generating target allocation parameters for initiating targeted communications. Overall, the patent details a comprehensive approach to optimizing communication allocations in complex computing networks, enhancing efficiency and effectiveness in targeted communication strategies.
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