Trade Desk’s patent involves systems and methods for generating and querying an index for targeted communications. The method includes receiving candidate identifiers, traits, and rates, generating a candidate index, and selecting candidates based on desired traits for targeted communication transmission. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of May 2024 was 34%. Grant share is based on the ratio of number of grants to total number of patents.
Method for generating and querying index for targeted communications
A recently granted patent (Publication Number: US11974244B2) outlines a method for eliminating or selecting candidate targeted communications using computing device processors. The method involves determining candidate identifiers, rates of communication transmission, and recipient traits associated with targeted communications. A candidate index is generated based on these parameters, and sets of indicators are determined to identify desired candidate traits. Computation is performed on these sets to create a result set, from which candidate targeted communications are eliminated or selected based on transmission rates.
Furthermore, the patent describes an apparatus for implementing this method, comprising a memory with instructions and a processing device. The processing device executes the instructions to perform operations such as generating candidate indexes, determining sets of indicators for desired candidate traits, and computing result sets to eliminate or select candidate targeted communications. This innovative method aims to streamline the process of targeted communication selection by leveraging computational analysis and trait identification to optimize communication strategies effectively.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
