Avid Technology. has been granted a patent for a software plug-in that enhances media editing applications by embedding custom representations of media data within the host application’s user interface. This allows operators to interact with and edit media compositions more effectively using both standard and plug-in tools. GlobalData’s report on Avid Technology gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Avid Technology, Digital twins was a key innovation area identified from patents. Avid Technology's grant share as of July 2024 was 61%. Grant share is based on the ratio of number of grants to total number of patents.
Software plug-in for enhanced media editing interface
The patent US12020723B2 outlines a method for displaying media data within a media composition, specifically through a host application that generates a graphical user interface (GUI). This GUI features a timeline representation of time-based elements, such as audio or video clips, associated with media data. A plug-in software module enhances this interface by utilizing drawing utilities to create and display a custom representation of the media data directly within the GUI. This representation is synchronized with the timeline, allowing operators to perform editing operations based on the visual data. The method supports various editing functionalities, enabling users to select tools from a palette and interact with the custom representation to modify specific portions of the media composition.
Additionally, the claims detail the versatility of the method, indicating that the custom representation can take various forms, including spectrograms or pitch content displays. The host application can be a digital audio workstation, a non-linear video editing application, or a music notation application, accommodating different types of media compositions. The patent also emphasizes the ability for operators to perform edits using standard or modified editing tools, enhancing the editing experience by allowing for focused interactions with the media data. Overall, this innovation aims to improve the efficiency and effectiveness of media editing by providing a more intuitive and visually informative interface.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
