Tencent has introduced its Hunyuan 3D creation engine globally, allowing creators to access AI-powered tools for generating 3D assets.

According to the Chinese technology conglomerate, this new engine enables users to produce high-quality 3D models from a variety of inputs such as text, images, or sketches.

The new technology is said to reduce production times from days or weeks to just minutes, thereby streamlining the process compared to traditional workflows.

Additionally, Tencent, through its cloud computing unit Tencent Cloud, has opened access to its Hunyuan 3D Model API to international businesses.

This move enables companies to integrate automated 3D generation into their operations. The technology can be applied in sectors like game development, e-commerce, film special effects, advertising, social media content production, and 3D printing.

For individual users of Tencent Hunyuan 3D Global, the platform offers 20 complimentary generations per day.

Enterprises accessing the Hunyuan 3D Model API through Tencent Cloud are granted 200 free credits for asset generation.

The Hunyuan 3D engine was developed internally by Tencent as part of its generative AI large model series.

Tencent said that the Hunyuan 3D range has undergone several updates aimed at enhancing asset quality and modelling accuracy.

The latest version, Hunyuan 3D 3.0, centres on producing quality objects, while Hunyuan3D World models provide tools for building expansive interactive environments suitable for applications such as gaming and digital content creation.

To date, more than 150 companies in Mainland China are said to have adopted the Tencent Hunyuan 3D Model via Tencent Cloud.

This group includes Unity China, a real-time 3D engine provider; Bambu Lab, a consumer-grade 3D printing firm; and Liblib, described as China’s largest AI content creation platform.