On 17 June, ADOBE announced it was bringing Firefly AI-powered features to Acrobat, which allows customers to create and edit images in PDFs via text prompts.

The GenAI update includes tools for the quick removal of an image’s background, an adjustment to the image’s size or a complete overhaul of an image’s style.

Acrobat users will now have full control over the images in their PDFs, the company said.

Senior vice president of Adobe Document Cloud, Abhigyan Modi, said the GenAI updates would allow customers to “transform information with the ease and speed of a simple prompt”.

The software company also announced updates to Acrobat’s AI Assistant. The upgraded assistant will now provide detailed insights into different themes and trends across a range of documents.

To ensure verification of the source and to allow for further research, the AI Assistant also includes citations, the company added.

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GenAI will also automatically summarise the key points of meeting transcripts.

The upgraded AI Assistant does not rely on customer data and abides by Adobe’s AI Ethics principles of accountability, responsibility and transparency, the company said.

Adobe is offering free, full access to all Acrobat AI Assistant features June 18 – June 28.

GlobalData forecasts that the overall AI market will be worth $909bn by 2030, having grown at a compound annual growth rate (CAGR) of 35% between 2022 and 2030.

Revenues in the GenAI space are expected to grow from $1.8bn in 2022 to $33bn in 2027 at a CAGR of 80%.