Advantech, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Advantech Partner Ecosystem Profile, the IoT, networking, and cloud computing categories account for 99.2% of the total partner engagements, as of November 2021. Buy the profile here.

Advantech is a technology company that provides embedded and automation products and solutions. The company provides products such as embedded computing products, industrial automation products, intelligent connectivity, intelligent systems, digital healthcare products, digital logistics, and intelligent retail and hospitality products, among others. It offers system integration, hardware, software, customer-centric design services, global logistics support and back office e-business solutions, among others. The company serves to various markets such as healthcare, logistics, retail, and others. It operates in the US, Brazil, Mexico, Germany, the Netherlands, China, Taiwan, France, the UK, Italy, Indonesia, Australia, Japan and India. Advantech is headquartered in Taipei, Taiwan.

As depicted in the chart above, Advantech's partner engagements are focused on serving clients across Asia-Pacific, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Energy, transport and logistics, and healthcare emerged as the top three industry verticals, that Advantech is focusing on serving via its partners. These verticals together contributed 20.2% of the total vertical-specific partner engagements, with energy leading the partner engagement distribution.

The table below covers prominent partners of Advantech based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Advantech's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.