It will soon be possible to order a Domino’s pizza via Amazon’s voice-controlled AI assistant Echo, the UK master franchisee has revealed along with its half-year results.
While it has reported a slowdown in like-for-like sales Domino’s is hoping gimmicks like a new chocolate dessert pizza and Echo and Google Home ordering will reverse the trend.
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Investors aren’t so thrilled by the idea though, with shares ditching some six percent in early trading in London.
Chief executive, David Wild, said:
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By GlobalDataThe first half of 2017 has been another period of good progress for Domino’s Pizza Group, despite a more uncertain UK economic environment. The core business delivered strong year-on-year system sales, continuing to take pizza market share, with good like-for-like performance. DPG continues to lead the pizza market, with innovations such as the popular Lotta-Chocca pizza and our launch today of Amazon Echo voice ordering. Following a successful trial, we’ll be rolling out GPS, which will enable customers to track their delivery and help franchisees with labour management. This autumn, we’ll invest around £4m to improve customer value, supported by a bold new advertising campaign.
Total group sales increased 10.5 percent to £546.5m for the period, driven by record net new store openings and further like-for-like growth in the UK.
