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November 22, 2021

Amazon and Alphabet lead the way in artificial intelligence, data reveals

By Verdict Staff

Amazon and Alphabet are among the companies best positioned to take advantage of future artificial intelligence disruption in the technology industry, a GlobalData analysis shows.

The assessment comes from GlobalData’s Thematic Research ecosystem, which ranks companies on a scale of one to five based on their likelihood to tackle challenges like artificial intelligence and emerge as long-term winners of the technology sector.

According to our analysis, Amazon, Alphabet, Microsoft, IBM, Alibaba, Apple, Baidu, Huawei, Yandex, Z Holdings, Airbnb, ByteDance, Nvidia, Inspur Electronic, Tesla, ABB, TSMC, GE, Expedia, Siemens, Alibaba Pictures, Darktrace, AMD, Wayfair, iFlytek, Nuance, Suning.com, Cambricon and Graphcore are the companies best positioned to benefit from investments in artificial intelligence, all of them recording scores of five out of five in GlobalData’s Advertising, Application software, Cloud services, Consumer electronics, Ecommerce, Industrial automation, IT infrastructure, Music, Film, & TV, Publishing, Semiconductors and Social media Thematic Scorecards.

Amazon, for example, has advertised for 18,116 new artificial intelligence jobs from October 2020 to September 2021; and mentioned artificial intelligence in company filings 86 times.

Alphabet indicated good levels of AI investment, with the company looking for 2,349 new artificial intelligence jobs since October 2020; and mentioning artificial intelligence in filings 137 times.

The table below shows how GlobalData analysts scored the biggest companies in the technology industry on their artificial intelligence performance, as well as the number of new artificial intelligence jobs, deals, patents and mentions in company reports since October 2020.

Higher numbers usually indicate that a company has spent more time and resources on improving its artificial intelligence performance, or that artificial intelligence is at least at the top of executives’ minds. However, it may not always mean that it is doing better than the competition.

A high number of mentions of artificial intelligence in quarterly company filings could indicate either that the company is reaping the rewards of previous investments, or that it needs to invest more to catch up with the rest of the industry. Similarly, a high number of deals could indicate that a company is dominating the market, or that it is using mergers and acquisitions to fill in gaps in its offering.

Nevertheless, these trends are useful in showing us the extent to which top executives in the technology sector – and at specific organisations – think about artificial intelligence, and the extent to which they stake their future on it.

This article is based on GlobalData research figures as of 10 November 2021. For more up-to-date figures, check the GlobalData website.