Prime Air, Amazon’s drone delivery service, has again been hindered by regulatory hurdles leaving experts questioning the overall future of drone delivery. 

In a new video obtained by CNBC, Amazon drone delivery head David Carbon confirmed that Prime Air had begun durability and reliability testing which is required for permission to fly safely over urban areas. 

This test is a key federal regulatory step the company will need to overcome if it wants to unveil a fleet of flying carriers across the world. It’s just one of the many regulatory hurdles that have hindered the delivery drone company’s overall process. 

In addition to regulatory hurdles, Prime Air is facing decreased demand for its drones. Both these challenges have left experts doubting the widespread future of Amazon’s drone delivery service. 

“Many questions need to be answered before drone delivery becomes a widespread reality,” Nick Shay, head of travel and hospitality at digital transformation consultancy Publicis Sapient told Verdict. 

“These include issues related to battery life, range, the number of drones that can work in a given area, collision avoidance, the potential for disruption to wildlife, and the ability to lift heavier orders.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Federal Aviation Administration (FFA), the main regulator for approval of drone flying in the US, stated: “Whether manned or unmanned aircraft, the FAA requires that all operators follow specific guidelines for the operations they request. FAA’s number one priority remains safety.”

The FFA requires Prime Air to complete several hundred hours of flying without any incidents before allowing a large commercial rollout. 

GlobalData is the parent company of Verdict and its sister publications.