The worlds of online and offline retail are merging. Ambient commerce sits in the middle. This is why Amazon and Alibaba, the world’s dominant online retailers, have both invested billions in acquiring stakes in physical retailers.
Having gained a physical foothold on the high street these retailers are now exploring the application of their technical know-how to the retail experience, by experimenting with ambient commerce in the high street.
Ambient commerce: one case for the IoT that offers consumers the promise of a new way to shop
There was commerce; which was then disrupted by ecommerce; now ambient commerce is setting out to challenge ecommerce by combining the physical space associated with traditional retail with technology. The term describes a new form of shopping which makes use of sensors coupled with AI to help customers select and pay for their goods without the need for keyboards or cash registers.
Key features of the report include:
- A snapshot of some of the leaders across the ambient commerce value chain
- Highlights of the main trends in the progress towards ambient commerce over the next five years
- Provides a clear value chain for ambient commerce, positioning it as a sub-theme of the Internet of Things (IoT)
- Market size and forecast data, information on key mergers and acquisitions, and a timeline to understand the evolution of ambient computing
Ambient commerce is the way that Generation Z – a cohort of 2.3 billion ‘digital natives’ who were born after 1995 – will increasingly choose to buy things. Understanding of this theme is vital, therefore, for both retailers and technology companies.