Apple had 16 patents in social media during Q1 2024. Apple Inc filed a patent for tiered posture awareness, where a method is performed to adjust virtual content based on a user’s head pose information and accumulated strain value. If the strain value exceeds a threshold, the virtual content is adjusted in accordance with the user’s height and the 3D environment, while still presenting the 3D environment on the display device. GlobalData’s report on Apple gives a 360-degree view of the company including its patenting strategy. Buy the report here.

Apple grant share with social media as a theme is 56% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.

Recent Patents

Application: Method and device for tiered posture awareness (Patent ID: US20240023830A1)

The patent filed by Apple Inc. describes a method for tiered posture awareness in a computing system. The method involves obtaining head pose information for a user in a 3D environment, determining an accumulated strain value based on the head pose information, and presenting virtual content at a specific location when the strain value exceeds a threshold. The location of the virtual content is determined based on the user's height and the depth of the 3D environment.

Additionally, the method includes obtaining body pose information, updating the strain value over time based on changes in head pose information, and adjusting the appearance of the display device edges based on the strain value. The patent also covers presenting spatial audio and additional virtual content within the 3D environment based on different levels of strain. Overall, the patent aims to enhance user experience and reduce physical strain by dynamically adjusting virtual content presentation in response to user posture.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.