April 5, 2007

The Best Shopping in Amsterdam

By Verdict Staff

Marlies Dekkers

Fashion plays a key role in today’s Amsterdam, and the city is packed with designer boutiques that are renowned the world over, thanks to their pioneering and individual attitude to design.

One of the best areas to find high-end shops in Amsterdam is De Negen Straatjes, or ‘The Nine Little Streets’. The area itself is as beautiful as the people wandering in and out of the designer shops, specialist boutiques and cozy cafés. P.C. Hooftstraat is where you’ll find international brands such as Gucci and Chanel, as well as in department stores like de Bijenkorf. Other popular shopping areas include Dam Square, Leidsestraat and Utrechtsestraat, where you’ll find plenty of upscale boutiques and a diverse range of shops.


People of Labyrinths

Considering the effect that art has had on Dutch culture, it’s no surprise to discover that this influence has extended into the city’s fashion world.

The People of the Labyrinths is a truly innovative store that uses art to inspire all its designs, from hand-dyed clothes to handbags. In addition to fashion and interiors, POTL also specializes in a unique brand of cosmetics and perfumes, all of which carry its signature style. Visitors to the store may even expect to see one or two Dutch celebrities browsing the unusual clothing.

Johan Bak, General Manager

+31 20 664 0779

Van Baerlestraat 42-44, 1071



Shopping in Amsterdam wouldn’t be complete without a trip to Droog, the internationally renowned lightings, accessories and furniture store, which now has branches across the USA.

The original Droog is based in Amsterdam and received instant notoriety due to its innovative and humorous approach to design. The use of redundant and unusual materials to create useful objects, means visitors to the store can pick up one-of-a-kind items, like the sloppily bundled set of drawers created by Tejo Remy, one of Droog’s most famous products.

Agata Jaworska

+31 20 523 5059

Staalstraat 7b, 1011



Marlies Dekkers

The lingerie store that inspired many a celebrity to ‘undress to impress’ has two stores in Amsterdam, the most recent of which can be found in the ‘Nine Streets’ area of the Dutch capital.

The store is an oasis of luxury, with a lounge area complete with fireplace and gorgeous hand-painted wallpaper, all of which add to sensual pleasure of shopping here. Internationally renowned for lingerie that oozes class and elegance, Marlies Dekkers is ideal for shoppers who like to look good and feel good. Don’t be surprised if you bump into some local celebrities in Marlies Dekkers.

Myrthe Van Haren, Senior PR Representative

+31 20 421 1900

Berenstraat 18, 1016



De Bijenkorf

The Dutch equivalent of Harrods in London or Macy’s in New York, de Bijenkorf is an Amsterdam institution.

Beginning life in 1870 as a small store selling buttons, de Bijenkorf now has outlets across the Netherlands. The flagship store in Amsterdam is located in Dam Square and considered a worthwhile trip even if you don’t fancy shopping. However, if you do fancy flexing your plastic then you’ll find that De Bijenkorf has all the high-end brands you could want, as well as a top class restaurant (La Ruche), art gallery and numerous cafés.

0900 0919 (only possible from the Netherlands)

Dam Square 1, 1012



MANI Phone: +31 20 471 1121 Address: P.C. Hooftstraat 39-41 Website: www.giorgioarmani.com
BURBERRY Phone: +31 20 364 0160 Address: P.C. Hooftstraat 69, 1071 Website: www.burberry.com
CHANEL Phone: +31 20 305 3777 Address: P.C. Hooftstraat 66-68, 1071 Website: www.chanel.com
DOLCE AND GABBANA AZZURO Phone: +31 20 671 6804 Address: P.C. Hooftstraat 142a, 1071 Website: www.dolcegabbana.it
GUCCI Phone: +31 20 662 5184 Address: P.C. Hooftstraat 56-58, 1071 Website: www.gucci.com
HERMÈS Phone: +31 20 305 7050 Address: P.C. Hooftstraat 97, 1071 Website: www.hermes.com
LOLOUIS VUITTON Phone: +31 20 575 5775 Address: P.C. Hooftstraat 65-67, 1071 Website: www.louisvuitton.com
PRADA AZZURO Phone: +31 20 671 6804 Address: P.C. Hooftstraat 142a, 1071 Website: www.prada.com
VERSACE AZZURO Phone: +31 20 671 6804 Address: P.C. Hooftstraat 142a, 1071 Website: www.versace.com