Comcast has been granted a patent for a method to measure and manage data traffic in networks. The technology involves monitoring traffic levels and issuing commands to throttle or reduce data traffic when it exceeds a certain threshold. This aims to optimize network performance and efficiency. GlobalData’s report on Comcast gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Comcast, Digital watermarking was a key innovation area identified from patents. Comcast's grant share as of May 2024 was 37%. Grant share is based on the ratio of number of grants to total number of patents.
Managing data traffic by throttling based on threshold exceedance
A recently granted patent (Publication Number: US12003389B2) outlines a method that involves receiving messages indicating actions performed by first computing devices in response to advertisements sent by second computing devices. The method includes sending commands to the second computing devices to adjust the rate at which they send advertisements based on the messages received, ensuring optimal engagement with users. The messages can indicate various actions such as enrollment, purchases, or requests for webpage content, allowing for targeted adjustments in the advertising strategy.
Furthermore, the patent details a process where the second computing devices can disable selection of specific advertisements or remove interactive features from ads based on the received messages. By analyzing the rate at which messages are received and classifying them accordingly, the method enables precise control over the advertising content and delivery. The patent also includes provisions for adjusting the frequency of interactive features in advertisements and sending ads selectively to subsets of computing devices during specific time periods, enhancing the effectiveness of the advertising campaign. Overall, the method described in the patent aims to optimize user engagement and interaction with advertisements through strategic adjustments based on real-time data and user responses.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
