Cvent, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Cvent Partner Ecosystem Profile, the consulting services, business process applications, and IT management categories account for 93.7% of the total partner engagements, as of October 2022. Buy the profile here.
Cvent provides a cloud-based event management platform for event planners and businesses to plan and conduct events and meetings. The platform helps users with online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys.
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As depicted in the chart above, Cvent's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Healthcare, education, and manufacturing emerged as the top three industry verticals, that Cvent is focusing on serving via its partners. These verticals together contributed 23% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of Cvent based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Cvent's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Ceridian HCM
- Ekahau
- SundaySky
- FireMon
- Stibo Systems
- LogRhythm
- Fortinet
- Intraedge Truyo
- NetSuite
- Anaplan
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
