Inmobi Technology Services’s patent involves a method where device locations are privatized by mapping them to nearby landmarks, generating a model to determine advertising opportunity values based on target identifiers. The process is completed within a fraction of a second. GlobalData’s report on Inmobi Technology Services gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Inmobi Technology Services, Address space memory mgmt was a key innovation area identified from patents. Inmobi Technology Services's grant share as of January 2024 was 81%. Grant share is based on the ratio of number of grants to total number of patents.

Privacy-preserving location-based advertising using landmark mapping

Source: United States Patent and Trademark Office (USPTO). Credit: Inmobi Technology Services Pvt Ltd

A recently granted patent (Publication Number: US11887159B2) outlines a method involving the privatization of geographic location information by a server. The process includes receiving location data and device identifiers, mapping locations to nearby landmarks, storing these landmarks, and discarding the original location data. A proximate geo model is then generated by featurizing these stored landmarks and training a model. When a bid request and target identifier are received from an ad exchange, the server uses the geo model to evaluate the value of an advertising opportunity based on proximate landmarks associated with the target identifier. A bid amount is then returned to the ad exchange within a fraction of a second.

Furthermore, the patent details additional aspects of the method, such as defining proximate landmarks within a predetermined radius, categorizing landmarks by type (business or natural feature), and featurizing landmarks based on frequency or correlation to converters. The method also allows for customization by receiving a list of landmarks of interest to an advertiser and featurizing only those corresponding to the specified list. The patent also includes claims for a non-transitory computer-readable storage medium storing processor-executable instructions to perform the method and a system comprising a processor and storage medium to execute the method. These claims emphasize the efficiency and effectiveness of the method in quickly evaluating advertising opportunities based on proximate geographic data.

To know more about GlobalData’s detailed insights on Inmobi Technology Services, buy the report here.

Data Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.