Oracle has been granted a patent for a system that extracts and optimizes thematic characteristics from existing websites. This includes identifying logos and other branding elements by analyzing webpage images and their sizes, facilitating the theming of new websites or software products. GlobalData’s report on Oracle gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Oracle, Hybrid cloud mgmt was a key innovation area identified from patents. Oracle's grant share as of July 2024 was 69%. Grant share is based on the ratio of number of grants to total number of patents.
Website theming and branding optimization system
The granted patent US12073171B2 outlines a method and system for identifying thematic characteristics of a website, particularly focusing on logos and other website features. The process begins with the identification of multiple webpages within a website, followed by the detection of specific website characteristics across these pages. A characteristic is classified as thematic if it appears on two or more webpages. The method includes evaluating images on the webpages, where images exceeding a certain size threshold are considered candidates for the logo, while smaller images are rejected. This systematic approach allows for the extraction and storage of thematic information related to the website.
Further claims detail the classification process, which may involve computing a score based on the frequency of a characteristic's appearance across the webpages. The patent also describes operations for modifying the webpages based on identified characteristics, including adjusting source code to create modified versions of the original pages. Additionally, the system can analyze color pairings for text and backgrounds to classify them as thematic characteristics. The overall framework aims to enhance the organization and representation of website content by effectively identifying and categorizing key visual elements, thereby facilitating better user experience and website management.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
