Trade Desk has been granted a patent for a contextual navigation and action user experience framework that streamlines workflows across various object hierarchies. The method involves bypassing data hierarchies to provide relevant data associated with selected objects, enhancing user efficiency and productivity. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of April 2024 was 67%. Grant share is based on the ratio of number of grants to total number of patents.

Method for navigating data hierarchies and providing object data

Source: United States Patent and Trademark Office (USPTO). Credit: The Trade Desk Inc

A recently granted patent (Publication Number: US11947981B2) discloses a method and apparatus for bypassing data hierarchies in providing data associated with objects. The method involves providing a primary set of objects, receiving a selection of a first object, providing a secondary set of objects based on the selection, and providing data associated with the selected objects. The apparatus includes hardware computing device processors configured to carry out these functions. Additionally, the patent covers the provision of toolkits associated with the objects, enabling users to interact with and modify creative assets, manage information panels, receive alerts, and access performance data for targeted communications.

Furthermore, the patent details various features of the toolkit, such as optimization and targeting rails, action options based on user permissions, creative assets for targeted communications, and the ability to modify user or account settings. The toolkit also allows for the display of different data associated with objects, alerts, performance data, website or application data, and location data. Users can switch between different data sets, display tokens when the toolkit is not actively used, and couple or uncouple the toolkit from user interfaces. Overall, the patent aims to streamline the process of accessing and interacting with data associated with objects while providing users with a versatile toolkit for managing various aspects of targeted communications effectively.

To know more about GlobalData’s detailed insights on Trade Desk, buy the report here.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.