Businesses in Africa and the Middle East (AME) frequently have difficulties in the last-mile delivery of physical merchandise to consumers, especially in rural areas. This is a result of the lack of adequate transportation infrastructure and inaccurate postal addresses. In order to solve these challenges and drive e-commerce, several companies have developed innovative solutions.
E-commerce goods delivery
Many e-commerce players have opted to improve merchandise distribution through self-owned courier companies to leverage their established network. For instance, Souq acquired Wing.ae in 2017 in order to enable same-day and next-day delivery.
Go deeper with GlobalData
Additionally, Wing.ae incorporates geo-location features in order to give an exact location for delivery from the customer’s ordering smartphone, overcoming the challenge of inaccurate postal addresses.
Telecom operators play a valuable, but limited, role for e-commerce businesses in AME by offering delivery support with fleet management solutions and intelligent, Internet of Things/Machine-to-Machine (IoT/M2M), parcel tracking.
For example, Noon.com is an e-commerce business which harnesses these technologies through the services of the logistics company FarEye. FarEye uses IoT and electronic logging devices for vehicle routing and real-time visibility on data.
Last mile delivery plays a key role in the AME customer purchasing journey
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataNote: CoD, cash on delivery. Source: GlobalData
