Organisations are eager to enjoy the benefits that artificial intelligence can bring to them – whether it be enhanced productivity, or new revenue generating or enhanced customer experience opportunities.

But many are unclear about how to navigate the murky waters of AI and ethics.

Changing regulations and privacy laws, concerns over unintentional bias in training data, lack of transparency in AI models, and the dearth of experience with new use cases are difficult challenges to address.

Enterprises want to ensure that their adoption of the technology doesn’t cross ethical boundaries, but often don’t know where to begin.

Thankfully, the topic is being increasingly addressed by IT services providers.  Many organisations, from IBM to Capgemini to Atos, are touting that they help their customers implement AI while also considering the ethical implications of their deployment.

France-based Atos has established itself as a thought leader in the space by developing an ‘Ethics by Design’ framework to help its customers navigate what is generally unfamiliar terrain for most organisations.

The company has an Ethical Advisory Board and promotes a multidisciplinary approach that encompasses tools, methods, governance, culture and regulation.

Taking a different approach, IBM has launched AI Fairness 360, a toolkit that helps developers and data scientists examine, report, and mitigate discrimination and bias at multiple stages during machine learning model development. It contains more than 70 fairness metrics and 10 bias mitigation algorithms.

Enterprises would be wise to work with a partner that prioritises ethical considerations and has compiled best practices from numerous client engagements.

But ethical issues aren’t static; they can evolve over time.  A good partner will continually revisit its ethics framework to ensure it reflects the latest regulatory changes, technology trends, and user preferences.

Furthermore, ethics reviews shouldn’t be one-time events conducted during solution deployment; issues related to AI and ethics need to be constantly reviewed.The topic of AI and ethics is a fluid one, with issues likely to change as the technology matures and societal concerns and preferences evolve.

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