People in Asia are more likely to find gluten-free labels appealing than the global average, according to a recent GlobalData survey.
It showed 64 percent of people in Asia typically buy products with gluten-free claims, well above the global average of 49 percent.[verdict_chart id=”25931″]
While the gluten-free trend is often considered a Western craze, it is also taking Asia by storm.
People in Asia attribute healthy benefits to gluten-free products despite there being no scientific evidence for it people have a positive health perception of gluten-free.
Thee most common reason for buying gluten-free food and drink is because people (almost 40 percent) believe food and drink products labelled as gluten-free are healthier.
This figure is higher than in Europe, where the gluten-free trend is in a mature stage.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
This suggests there is room to innovate and those with gluten intolerance are no longer solely the target for manufacturers.