Kudelski has patented systems and methods for pushing targeted content to secondary connected devices in a household based on user preferences and behavior. The apparatus involves receiving media content, performing content recognition, associating targeted content with users, and causing devices to render specific content. GlobalData’s report on Kudelski gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Kudelski, Digital watermarking was a key innovation area identified from patents. Kudelski's grant share as of May 2024 was 46%. Grant share is based on the ratio of number of grants to total number of patents.
Targeted content delivery to secondary devices based on user profiles
A recently granted patent (Publication Number: US11995682B2) discloses an apparatus and method for providing targeted content to users based on their profiles and preferences. The apparatus includes memory storing executable instructions, a network interface, and a processor that receives media content corresponding to a specific time interval. The content recognition is performed on the media content to identify a video sequence, which is then associated with targeted content for specific users based on their profiles. The apparatus can determine user devices associated with each user and deliver the targeted content accordingly.
Moreover, the method involves receiving media content with targeted content, performing content recognition to identify video sequences, associating targeted content with users based on their profiles, and delivering the content to their respective devices. The media content can be associated with a geographic region, and the video sequences are verified to match the targeted content. Additionally, image patterns are extracted from the media content and matched with a reference library. The method ensures that the second user device renders content based on the preferences associated with the user profile. Overall, this patent aims to provide a personalized content delivery system based on user profiles and preferences, enhancing the user experience and engagement with the media content.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
