OneTrust’s patent involves a method to permit or block tracking tools on webpages based on user location and data destination. The technology scans webpages, identifies tracking tools, determines data destination, and generates program code to allow or block tracking based on user and destination locations. GlobalData’s report on OneTrust gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on OneTrust, DRM tools was a key innovation area identified from patents. OneTrust's grant share as of May 2024 was 31%. Grant share is based on the ratio of number of grants to total number of patents.
Blocking tracking tools based on user location
A recently granted patent (Publication Number: US11968229B2) outlines a method involving scanning webpages to identify tracking tools and determining data destination locations associated with these tools. The method, executed by computing hardware, generates program code to determine user locations, prohibited data destination locations, and whether the tracking tool's data destination location is prohibited. If deemed prohibited, the method disables the tracking tool or its functionality from executing, ensuring data privacy and security.
Furthermore, the patent details a method where computing hardware receives HTTP requests to render webpages and sends HTTP responses containing scripts to user-associated devices. These scripts, executed within browsers during webpage rendering, identify tracking tools and data destination locations. If the data destination location is prohibited, the method disables the tracking tool or its data processing functionality. The script also determines user locations based on various factors like geographical location, network address, browser information, language, or consent data, enhancing user privacy and control over data tracking mechanisms. This innovative approach aims to provide users with transparency and control over tracking tools while safeguarding their data privacy.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
