The majority of people say that they rely heavily on time saving products and services according to research by GlobalData – but the primary reason they use these products is not to make more time but rather to simplify their lives.
A recent GlobalData survey showed 36 percent of people who rely heavily on time saving products and services use those products to reduce stress and simplify their lives.
The next most important reason is to make more personal time for activities like hobbies or relaxation.
Tools such as the Amazon Dash button, for example, though seen as a time saving tool, help consumers simplify and de-stress their lives.
This is important for brands producing time saving products. Time saving products could be marketed as tools for simplifying life and reducing concerns rather than explicitly as saving time.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData