Snowflake has expanded its AI Data Cloud services to South Africa by launching on Amazon Web Services (AWS) Africa (Cape Town) Region.
Businesses utilise Snowflake’s AI Data Cloud to develop, deploy, and share data, applications, and AI solutions. The latest expansion will provide regional customers with enhanced flexibility to select a deployment region that best suits their operational requirements.
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Additionally, the deployment complies with South Africa’s Protection of Personal Information Act (POPIA), which regulates personal data processing and imposes strict conditions on data handling, including cross-border transfers.
It also adheres to the National Policy on Data and Cloud, which requires government and public-sector data to be stored domestically. By meeting these regulatory requirements, Snowflake aims to bolster customer confidence in its cloud infrastructure.
Snowflake country manager for South Africa Luan Reineck said: “Snowflake’s expansion in South Africa is a pivotal step in our commitment to supporting and empowering local organisations with faster, cost-efficient, and secure data solutions that enable customers to meet local data regulations, all without compromising on performance or innovation.
“With our partnership and local deployment on AWS, organisations in South Africa can leverage the power of Snowflake’s AI Data Cloud to do more with their data and AI, all while retaining control over their data, hosting customer data locally and fostering trust with their end customers.”
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By GlobalDataThe company added that local companies such as Carry1st, BluNova, and Mukuru are already utilising Snowflake’s AI Data Cloud to improve data access for business decision-making and AI utilisation.
Carry1st lead data engineer Ziyaad Kumandan said: “Through Snowflake’s easy, connected, and trusted platform we have been able to reduce infrastructure costs by up to 45%, improve data refresh rates by over 300%, and enable faster insights and enhanced customer interactions.”
Earlier in 2025, Snowflake partnered with Acxiom to create an AI-driven marketing data infrastructure. This partnership allows IPG to integrate its data and tools into brands’ Snowflake environments.
