Our latest ‘Share of voice: Top 10 most mentioned companies on #MWC2022’ report is based on the analysis of Twitter conversations of influencers tracked by GlobalData’s Social Media Analytics Platform, related to the Mobile World Congress (#MWC2022) event, over the period 21 February – 4 March 2022. This in-person event, held in Barcelona from 28 February to 03 March 2022 after a couple of years with a bunch of announcements on innovation and strategy, has pushed the social media conversations about 300% higher when compared to the event held last year (#MWC2021).
We identified the list of 10 most mentioned companies basis the volume of tweets with company mentions shared by the Influencers on the MWC 2022 topic. Ericsson and Huawei have emerged as the most mentioned companies among Influencer conversations, with 26% and 25% share of conversations respectively.
Nokia was the next most mentioned company in the top 10 list with 11% share of conversations, followed by Telefonica, Samsung, Netscout, Microsoft, Dell, Deutsche Telekom and IBM.
To read about conversation drivers for these companies, you can download the report on Share of voice: Top 10 most mentioned companies on #MWC2022.