Zoom Video Communications. has filed a patent for a method that uses facial recognition to identify foreground and background imagery during video conferences. The technology removes extraneous items from the background and replaces them with a reference image, enhancing the overall video quality for remote participants. GlobalData’s report on Zoom Video Communications gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Zoom Video Communications, Intelligent contact centers was a key innovation area identified from patents. Zoom Video Communications's grant share as of January 2024 was 33%. Grant share is based on the ratio of number of grants to total number of patents.
Virtual background feature for video conferencing
A recently filed patent (Publication Number: US20240040073A1) describes a method for enhancing video conferences by removing extraneous items from the background imagery in real-time. The method involves receiving camera-generated visual data during a video conference, identifying foreground and background imagery using software-based image processing, pinpointing extraneous items in the background, generating a composite image by removing the extraneous item and predicting replacement imagery, and transmitting the enhanced image to remote devices participating in the conference. The patent also includes provisions for adding virtual stickers, detecting movement of individuals in front of the stickers, and maintaining the original background imagery while incorporating replacement imagery.
Furthermore, the patent details the use of computer-readable mediums and apparatuses to execute the method, emphasizing the identification and removal of extraneous items to improve the visual quality of video conferences. The technology allows for the automatic identification of extraneous items, determining whether to generate the composite image at the client device or a server based on capabilities, and incorporating hardware capabilities related to item recognition technology. The method aims to enhance the overall video conferencing experience by providing a more visually appealing and distraction-free background for participants, ultimately improving communication and engagement during virtual meetings.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
