Boomi held the Boomi World Tour London 2026 on 23-24 June. The company wants to highlight that it is no longer just an iPaaS [integration platform as a service] company but has evolved into an enterprise platform, a company that activates data and workflows for its customers. Boomi’s offerings and services run the gamut from integration, automation, API management, and agent management whilst emphasising the governance layer for data and workflows.
A major differentiator for the provider is the Boomi Runtime environment, where it is investing significant money, time and skills. It is a hybrid platform that customers can install either locally or in a virtual private cloud, either with single-tenant or multi-tenant environments. Integration is an area of major focus for the vendor, with plans to bring all business workloads into Runtime, including workflows, AI agents, and eventually small language models.
The vendor highlighted its partnership with Red Hat to embed its components into the Runtime AI models to manage the deployment of open-weight models and other models, including customers’ proprietary models. The company is expanding not just beyond integration but across all platform services, including investments in data readiness. In this area, Boomi has invested heavily in Meta Hub, with strong traction among customers thanks to the growing popularity of data management systems. Currently in preview, the Knowledge Hub will also allow customers to bring unstructured data into the platform.
Boomi announced new products including Boomi Connect, Boomi Orchestrate and Boomi Companion. Boomi Connect offers the governance layer, sitting between the AI layer and the enterprise applications in the customer organisation, with secure access, tool scoping and observability, connecting and integrating MCP and governance by creating a single stack for CSOs. It establishes secure connections between AI tools (Claude, Copilot, and Gemini) and enterprise applications, thanks to more than 1,000 MCP-enabled tools.
Boomi Orchestrate brings IT, business applications and agents together to solve complex problems by creating blueprints allowing customer teams to build solutions. While agentic platforms are quickly becoming commoditised, Boomi has focused on delivering its proprietary offering in a way that meets customer requirements. Boomi Companion enables existing AI tools to design, build, test, deploy and diagnose Boomi integrations in natural language. It transforms prompts into integrations in any language the AI agent supports and offers AI-assisted development with Claude Code, Cursor, and more via the open-source Agent Skills standard.
Boomi has at the moment over 30K customers worldwide, and has observed a shift to net-new customer acquisitions, highlighting that 20% of its pipeline is formed of AI projects from Agentstudio. The vendor considers three pillars in its journey: the Connected enterprise, the Automated enterprise, and the Agentic enterprise, across an ecosystem of 400,000 connections and endpoints.
By blending agentic (probabilistic) and deterministic processing, the vendor helps customers tackle hallucinations by using composability and allowing customers to mix different components using Boomi to fill existing gaps of new technologies they are learning to use. Boomi is not tied to a particular ecosystem, while other providers such as ServiceNow tie their customers more tightly. Boomi offers an independent API control plane across all ecosystems. The vendor is also adding prompt routing that is not limited to routing the LLM but will route, sort out and separate deterministic from probabilistic workflows so users are not wasting tokens, for example.
Agent Studio, introduced last May, is an agent management platform for customers that have been undertaking integration processes for 20 years and don’t want to start over with agents and replace everything. These types of enterprises are looking for slightly augmented intelligence to leverage agents for fixing things that are not working; rather than start over, they favour an integration process for testing applications. Customers are used to deterministic workflows, and the Agent Studio offers an integration workflow in a structured form.
GlobalData analyst Beatriz Valle comments: “Boomi is focusing on the right objectives. In terms of governance, the company is in a solid position to benefit from a significant opportunity in the next two years (as token budgets get out of control) to help companies get back into deterministic processes and bring non-deterministic workflows back under control.”
