All articles by Fi Forrest

Fi Forrest

Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.

World-first connectivity: Key announcements from MWC24 

The tech sector gathered en masse last month to discuss the industry’s latest practices and innovations at MWC24 in Barcelona. Event sponsor Huawei used the summit to launch a number of pioneering connectivity solutions. 

All in good time: How sales intel can pinpoint the right time for prospect engagement

How do you choose the best time to communicate with prospects? By tapping into industry focused, up-to-the-minute industry intel…

Marketing pain management: targeting for success 

Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?

Ten reasons why seller enablement is essential for B2B sales success 

Are you tired of continually pushing the proverbial rock up the hill and becoming frustrated that your sellers are not ‘getting it’ or improving? Are you feeling exhausted from creating new content that is rarely, if ever, used in the field, or tired of coming up with initiatives to enable your sellers only to find they don’t move the needle on sales effectiveness?