BT Group had 11 patents in digitalization during Q1 2024. BT Group Plc has filed patents for methods and systems to determine the placement of insertable image content on top of a video presentation using a ‘cool map’, as well as providing media content to client devices based on viewer-selected areas of interest within the content. GlobalData’s report on BT Group gives a 360-degree view of the company including its patenting strategy. Buy the report here.

BT Group grant share with digitalization as a theme is 45% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.

Recent Patents

Application: Auto safe zone detection (Patent ID: US20240054614A1)

The patent filed by BT Group Plc discloses methods and systems for determining the placement of insertable image content over existing image content in video frames. This involves analyzing the existing image content to identify areas of interest and placing the insertable image content in a way that minimizes obscuration of these areas. The decision-making process relies on generating a 'cool map', which is a weighted map indicating suitable areas for placing the insertable image content based on the importance of features of interest not being obscured.

The method involves receiving video frames, analyzing existing image content to identify features of interest, and overlaying insertable image content in a manner that reduces obscuration of these features. The system includes components such as an image analyzer, graphic placer, and rules data store to facilitate this process. By creating weighted maps and considering design rules, the system can determine optimal placements for insertable image content either immediately or at a later time, triggered by viewer or broadcaster input. Overall, the patent outlines a sophisticated approach to dynamically deciding the placement of insertable image content over video frames to enhance viewer experience and engagement.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.