Duck Creek Technologies has patented a method to modify online advertisements to simulate cybersecurity attacks for user training. The technology involves analyzing ad structures, generating attack ads, and tracking user interactions. This innovation aims to enhance cybersecurity awareness and response. GlobalData’s report on Duck Creek Technologies gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Duck Creek Technologies, was a key innovation area identified from patents. Duck Creek Technologies's grant share as of May 2024 was 43%. Grant share is based on the ratio of number of grants to total number of patents.
Simulated cybersecurity attack advertisements for training users
A recently granted patent (Publication Number: US11997136B2) outlines a method and system for conducting an advertisement-based simulated phishing attack to prevent blocking by advertisement blockers. The method involves identifying sources providing advertisements, analyzing the structures of these advertisements, and determining the code construction or content to use for an advertisement within the simulated attack. By generating an advertisement based on this analysis and communicating it to users' devices, the system aims to bypass ad blockers effectively.
The patent details a system with processors that can identify advertisement sources, analyze advertisement structures, and generate tailored advertisements for simulated phishing attacks. By evaluating which advertisements are less likely to be blocked by ad blockers, the system can enhance the effectiveness of the simulated attacks. Additionally, the processors can modify existing advertisements or create new ones to optimize the chances of reaching users without being blocked. This innovative approach aims to stay ahead of changes in advertisement structures and ensure a higher success rate for the simulated phishing attacks.
To know more about GlobalData’s detailed insights on Duck Creek Technologies, buy the report here.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
