Dynamic Yield, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Dynamic Yield Partner Ecosystem Profile, the data and analytics, IT management, and business process applications categories account for 98.6% of the total partner engagements, as of December 2021. Buy the profile here.

Dynamic Yield provides automated conversion optimization tools to enable marketers to increase revenue through personalization, recommendations, and automatic optimization. The company’s machine learning platform serves e-commerce, media, travel, and gaming industries among others. Dynamic Yield provides solutions for fields of mobile personalization, behavioral messaging, segmentation, recommendations, Omni channel personalization, personalized emails, and dynamic advertising.

As depicted in the chart above, Dynamic Yield's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Retail, financial markets, and travel and leisure emerged as the top three industry verticals, that Dynamic Yield is focusing on serving via its partners. These verticals together contributed 25.3% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.

The table below covers prominent partners of Dynamic Yield based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Dynamic Yield's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.