Emma, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Emma Partner Ecosystem Profile, the business process applications, it management, and data and analytics categories account for 93.7% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
Emma, Inc. is an email-marketing platform provider. It is a web-based service that enables organizations to upload, store and manage customer and member lists, create and send email campaigns to those lists, and track and archive the results of those campaigns.
As depicted in the chart above, Emma's partner engagements are focused on serving clients across North America, which accounted for 93.8% of their overall partner engagements, followed by Western Europe with a share of 4.6%, according to GlobalData's report.
Construction, financial markets, and food service emerged as the top three industry verticals, that Emma is focusing on serving via its partners. These verticals together contributed 23% of the total vertical-specific partner engagements, with construction leading the partner engagement distribution with a share of 8.2%.
The table below covers prominent partners of Emma based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Emma 's partners belong to the "Solution Partner (Implementation / Deployment)" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Archibus, Inc.
- Intellect Design Arena Limited
- Looker Data Sciences, Inc.
- PROS Holdings
- Wasko
- AntWorks Pte. Ltd.
- Open Text
- Intapp Inc
- VMware Inc
- ERI Bancaire
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