Influitive, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Influitive Partner Ecosystem Profile, the IT management, communications and collaboration, and consulting services categories account for 90.3% of the total partner engagements, as of August 2021. Buy the profile here.

Influitive is an advocate marketing company. It helps companies to mobilize the customer advocates for providing more reference calls, referral leads and social media advocacy to maximize buying cycle efficiency. With their cutting-edge engagement platform, which combines strong tools and knowledgeable services, they provide organisations a better method to improve performance. They also use the real voices of their customers to propel growth. With the help of Influitive, businesses can quickly and easily engage hundreds or thousands of customers in a community of advocates.

As depicted in the chart above, Influitive's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Software, education, and healthcare emerged as the top three industry verticals, that Influitive is focusing on serving via its partners. These verticals together contributed 27.7% of the total vertical-specific partner engagements, with software leading the partner engagement distribution.

The table below covers prominent partners of Influitive based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Influitive's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.